What's a one-page pitch?
Have you ever heard of an elevator pitch? It’s a short (less than 30 seconds) verbal summary of your skills, experience and career goals you could tell a potential employer in the time it takes to travel in an elevator together.
This type of summary in written-form is known as a ‘one-page pitch’ or a ‘one-page job proposal’.
What's the difference between a one-page pitch and a cover letter?
A one-page pitch is more about the employer, your understanding of their business and what you can do for them, whereas a cover letter is used to detail your suitability for a specific role (e.g. ‘I would like to apply for the position of …’).
When to use a one-page pitch:
A one-page pitch can be the perfect way to introduce yourself to employers you want to work for, but who aren’t necessarily advertising a specific vacancy.
The pitch must be tailored to the specific employer – you can’t take short cuts when using this job search approach.
It is an opportunity for you to explain how your personal qualities, skills and experience make you a perfect fit for the role/business. You should also outline any achievements or tangible benefits you have brought to former employers or, for those without previous work experience, through involvement in community activities or volunteering.
Top tips for building a one-page pitch:
1. Do your research
The first step is to learn as much as you can about the employer. This includes what they do, their structure, culture, values and any key staff requirements (e.g. we look for workers who are committed to providing high quality customer service).
Visit their website, search for relevant media articles and any other information to build a picture of who they are and the type of workers they are looking for.
2. Work out what you can offer
Once you know a bit about the employer, think about how you might fit within their business and what you could offer.
Reflect on your previous work and other relevant experience, skills, knowledge and personal qualities and how these could be of value to this employer. Choose simple but relevant examples that demonstrate your experience and how this can directly benefit the employer.
Explain how your skills and experience will positively contribute to their business and produce results for the employer.
3. About you
Finish your pitch with a short paragraph that outlines your main skills and attributes that relate to this employer, as well as any interesting or pertinent personal information that you think might help set you apart.
Your final sentence should be a short statement of why you want the job and your goals in submitting this pitch (i.e. what you would like from the employer – work experience, an internship, a paid job, etc?).
4. Don’t forget your résumé
Make sure your résumé is current and tailored the employer and attach it to the back of your pitch. Remember to check that the details in your pitch reflect the information in your résumé.
For more tips and examples of one-page pitches, type ‘one-page pitch’ or ‘one-page job-proposal’ into your internet search engine.