Brisbane entrepreneur Emily Bitkow has totally reinvented the must-have fashion staple of the 80s, the bum bag! A regular festival-goer, Emily was frustrated at having to lug her stuff around in a cumbersome bag and yearned for the freedom of a small, hands-free tote for her credit cards, keys and phone so she could move and dance unrestricted!
Being at the very beginning of a new endeavour was daunting but Emily undertook the NEIS program with Sarina Russo in Brisbane and picked up tailored business advice, financial support and guidance while she worked on the pouch design and navigated fabric sourcing and manufacturing.
“I just absolutely love the NEIS program. The best thing for me was the ongoing help from my mentor. It is such a great initiative. The fact that the Government supports start-ups not only with mentorship but also financially, is amazing.”
With passion and fierce determination, VIVRA was born in 2016. Emily’s innovative take on the bum bag has a patented bi-fold design, which attaches to any garment with extra-strong magnets, instead of being strapped around your waist. The result is a fashionable, water-resistant pouch capable of carrying all your essentials – whilst doing yoga or pilates, heading out for a run, shopping or dancing.