Crown and Full Moon's story is a testament to the transformative power of entrepreneurship, resilience, and the invaluable support provided Sarina Russo Entrepreneurs (SRE). Founder Amiel Dizon's journey from a corporate career to an owner of a thriving small business exemplifies the spirit of innovation, passion, and the ability to overcome challenges.
His departure from the corporate world showcased his determination to pursue his entrepreneurial dream, despite lacking prior experience in the skincare industry. This bold move marked the beginning of Crown and Full Moon, a startup that would redefine skincare through functional design and sustainable, eco-friendly ingredients.
Amiel's vision to make soap not just a necessity but a functional art piece resonated with consumers seeking a more meaningful and transformative skincare experience. The brand aimed to turn everyday hygiene into an experiential ritual, promoting self-care and empowerment.
Under the guidance of Christine Deutsch, SRE Business Coach, Amiel transformed his business dreams into reality. The Self-Employment Assistance program provided essential training in business planning, marketing, finance, and operations, catalysing a 123% revenue surge and laying the foundation for sustainable growth. The program went beyond mere training – it trained, mentored and nurtured the business, turning it into a success story that's still unfolding.
Crown and Full Moon actively participated in events, such as the South West Entrepreneurial Hub, seizing opportunities for exposure and support from the Sarina Russo team. The brand's inclusivity was magnified by Amiel's invitation to Fairfield City Council's International Women's Day Event, where he shared the inspiring journey of Crown and Full Moon. This not only strengthened the brand's ethos but also highlighted its role in driving positive change through empowered entrepreneurship.
The accomplishments extended beyond financial success. Positive customer satisfaction fueled social media growth, and the brand explored expansion to meet rising demand.
Crown and Full Moon's success story serves as an inspiration to aspiring entrepreneurs, showcasing the transformative journey from a startup built from scratch to a flourishing business that redefines the landscape of the skincare industry.
Want help to manage and grow your small business?
Sarina Russo offers accredited small business training that can help turn your business idea into reality. In conjunction with the Self-Employment Assistance program, Sarina Russo Entrepreneurs enables Australians to set up and run their own small business. The Self-Employment Assistance is 100% Australian Government funded.
Sarina Russo Entrepreneurs supports candidates as they complete Certificate IV in Entrepreneurship and New Business. During this, candidates create a comprehensive business plan and a two-year financial cash forecast. SRE Trainers provide meaningful mentoring for the first twelve months.
Eligible candidates receive the training and support to create a viable business plan, in addition to obtaining a Certificate IV in Entrepreneurship and New Business.
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